With the internet becoming more popular, it is no surprise that business owners are trying to give their businesses an online presence. We live in a world where everything is interconnected. The internet, along with smartphones, has changed the business scene forever. An online business is any business that reaches the world by leveraging the power of the internet. According to Australia’s Northern Territory Government, an online business is any business activity that happens over the internet. Running an online business can include buying and selling online or providing an online service.
However, no matter how well-intentioned an entrepreneur may be, they may lack a true understanding of what it takes to succeed in business. If you are thinking of saying sayonara to your office job and building a competent online business, here are four top tips to keep in mind.
Choose the right platforms for your brand and stick to them; Your online business does not have to be on every platform out there, just the ones that are right for your brand. Choose social media platforms that align with your brand and use them. For example, if you buy and sell sneakers online, creating a YouTube and LinkedIn might not be the best marketing strategy for your business. Instagram, Twitter, and Facebook would work better for a sneaker. It is smarter to focus your content marketing efforts on the latter platforms.
Expand your presence to more than just your website; Your online business must have a professional-looking website. Try to appear on other platforms, and this could help drive attention back to your website and business. Make appearances on relevant webcasts, podcasts, webinars, and conferences to promote your business. You can write guest blog articles that link back to your business to gain more traction.
Customer service is still important; You must set out to give your customers the best possible experience even if your business is online. Respond to their queries quickly, politely, and with empathy. Show them that their feedback is important. These little gestures can help you win over a customer.
Use content creation to impress; You have to use content to communicate about your online business, but don’t just make any content. Make remarkable content. Engaging/exciting content is one of the easiest ways to draw attention to your brand. Exceptional content will drive key metrics like engagement, likes, followers, and leads. If you have a good content marketing strategy, you can turn these metrics into revenue.
Are you feeling like social media marketing is not helping your brand grow? Maybe you are not seeing the returns you would like from this powerful communications tool. Let our talented team at The Owlet help. We know what it takes to make your brand stand out and how to target your ideal customers. If you are ready to grow online, click here to get started.
The Owlet has helped hundreds of businesses around the globe grow their online presence. We are one of the most trusted social media marketing agencies available. We offer a wide variety of services, including social media management, audience growth, and engagement solutions. From Facebook, Instagram, Twitter management, content creation and distribution, influencer, and affiliate marketing. We can help your business grow.
Straightforward lead generation tactics that will drive up your revenue
5 things you need to know (+ our expert opinion)
Sister brands Facebook and Instagram are very different in many ways, and this should be considered when drawing up a social media advertising strategy. If you have a social media advertising budget and you are struggling with resource allocation, here are a few things you need to know.
You can reach the maximum number of people on Facebook, but Instagram gives you better organic reach
With 2.2 billion users, Facebook doubles Instagram’s 1.1 billion users and has the potential of up to 25% more reach than Instagram. However, engagement with brands is ten times higher on Instagram than on Facebook. Instagram also has a better organic reach for unpaid content than Facebook. Features like hashtags, suggestions for you, explore, etc, can push content. These minor details are important for your social media marketing success.
If you are targeting teenagers, Instagram is better. If you are targeting adults, Facebook might be better
Current research shows that teenagers are no longer using Facebook as before. They are now gravitating towards Instagram and Snapchat. While many teens still retain their Facebook profiles, they use Instagram for brand identification and engagement. However, Facebook’s popularity with adults remains unwavering. Among adults aged 55 and above, Facebook remains the dominant social media platform. If your product targets all age groups, then Facebook is your best bet.
Facebook has a higher click-through-rate (CTR) than Instagram
According to Social Insider, Facebook ads have an average CTR of 3.06%, while on Instagram, the average CTR is only 0.68%. Facebook is the oldest social media platform, and they created social media ads. It is no surprise that its algorithms encourage more click-throughs. Facebook also has a better placement for ads. It encourages more clicks.
If your product is visual, use Instagram
If you are selling very visual products, you should use Instagram. It is designed to bring photo and video-based content to life. If your organization has visual content, then you should use Instagram. However, if you are offering content like webinars/seminars and written content, Facebook will serve you better. You can also add promotional landing pages and direct links. These features are not allowed on Instagram.
Facebook offers better targeting and more insight
Facebook offers better targeting and a more extensive ad performance report. With Facebook, you can get great results from your ads with improved and more efficient targeting. Also, the data from the results can help you improve your ads and make them more effective.
Our expert opinion?
You should combine both Facebook ads and Instagram ads for an effective social media marketing campaign. Use the two platforms simultaneously and measure your results. If anything, it will show you which platform resonates more with your business. If you get better results from your Facebook ads, you should put more resources into Facebook ads and vice versa. Calculate your cos-per-click to determine which one to stick with.
Hi there, we are The Owlet! We are a social media marketing agency that wants to help you boost your business and increase your revenue. We can help you effectively maximize and manage your social media ads with our result-driven approach. Let us help you increase your leads, drive up revenue, boost sales, and achieve whatever goal you have for your social media space.