How to use social listening to grow and improve your business
What is social listening?
Social listening or social media listening involves identifying what is being said about your brand, business, product, and industry online. It is the process of gathering and analyzing conversations about a brand or product. Social listening helps companies understand the conversation around their brand and the products or services they offer. With social listening, your business will derive valuable consumer data that you can use to measure brand awareness. It can also help you improve your products and services. Social listening helps you know how your current and prospective customers think about your brand.
How can I use social listening to grow my business?
There are different ways that social media listening can help you grow your business. Apart from its primary duty of breaking down what is being said about your brand, product, and services, you can use it to measure how effective your ad campaigns are. Social listening can help you gauge the performance of your marketing campaigns. It can also help you size up your competition and see where they are ahead. You can find out what customers think your competitors are doing better than your brand and improve your product. Using keywords and hashtags, you can use social media listening to identify industry trends and position your business at the forefront of those trends.
How do I get started on social media listening?
There are a few tools that can get you started with social listening. These tools can help you with brand monitoring. You will gain marketing insights from deep their social data. Examples of these social media listening tools are;
● Tweetdeck
● Buzz Sumo
● Google Alerts
● Hootsuite
● Sprout Social
● Google Analytics
● Social Mention
You should use social listening!
Social media listening can give you so much insight to make your business more efficient. It is very accurate at pinpointing the sentiments around your brand and its products or services. You can use social listening to close the gap between your brand and your customers. Social listening is about finding out what your customers and potential customers want from you and the best ways to address those needs.