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5 easy and effective ways to generate leads for your small business

5 easy and effective ways to generate leads for your small business

Straightforward lead generation tactics that will drive up your revenue

A lead is any person who shows organic interest in your goods and services. As a business owner, you should always be looking for ways to increase your leads. Lead generation is the process of increasing actionable customer interest in your product/service. More leads mean more business, and more business means more revenue. We curated some smart strategies to generate leads for your small business.

5 easy and effective ways to generate leads for your small business

● Use Google ads

● Optimize your online profile to be found locally

● Use inbound marketing

● Use paid social ads

● Network offline and online

Google Ads; Using Google Ads is a simple and effective way to get leads. With Google Ads, you can get your customers to purchase, sign up, and increase traffic to your website. You can set up lead-generating or traffic-generating campaigns with text/video/photo ads. It allows you to target and retarget prospective customers. You can also measure your efforts against the results to find room for improvement. This feature allows you to finetune things and get better results. According to HubSpot, 64.6% of people click on Google Ads when looking to buy an item online. Use Google Ads to capture your share of the online market.

Optimize your online profile to be found locally; Using another tool from Google, Google My Business, you can optimize your business profile to be found locally. It will help you generate more leads locally. If your business can supply the local demand, optimize your page on the GMB listing to be found by the local presence. A thoroughly-optimized Google My Business profile will help you rank in the local 3-pack. This position is the best place to be found on local searches.


Also, if you are trying to get seen locally, use The Owlette App. The Owlette is a digital marketplace that allows you to reach more people with your products/services than ever. Sign up today and start generating more leads for your business.

Use inbound marketing; Blogging, email marketing, and social media are three effective ways to generate leads for your business. Did you know that companies that blog 11 or more times monthly have almost three times more traffic than those that blog 0-1 time monthly? Also, businesses that blog 16 times per month get about 4.5 times more leads than those who blog 0-4 times. That is just incredible! Incorporate an inbound marketing strategy to generate more leads more your business. It is simple and very effective if done right.

Use paid social ads; With over 3.5 billion active social media worldwide, there are numerous lead-generating opportunities for your business. Ads remain one of the best ways of generating leads from social media because they have effective targeting features that give you precision with your relevant audience. You can target a demographic or location to get better results. Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn all have sophisticated advertising features that allow you to generate more leads for your business.

Want to get started on social media ads? Sign up on The Owlet today! Download the app and sign up for our social media marketing services that will help you generate more leads and revenue for your business.

Network offline and offline; Join local business clubs and meetings offline and online. Attend seminars and webinars with your target audience. Network with your peers, and you might find some interesting leads for your business.