What you need to know about email marketing and five easy steps to get you started
Why email marketing?
Did you know that email marketing has an average ROI of $38 for every $1 spent? Email marketing may be one of the oldest, but it is still one of the best forms of online marketing. It is direct and allows you to convince a client to take a particular action. Using email marketing, you can get a lead to make a purchase, fill out a form, signup, and so much more with the right email marketing strategy. 92% of Internet users have at least one email account, so you have a wide range of leads. Email marketing allows you to perform marketing with a more personalized touch. You can perform A/B tests, analyze data, and use your results to improve your marketing efforts.
Five easy steps to get started on email marketing;
● Map out your goals
● Build an email list
● Create an email marketing strategy
● Choose an email marketing service provider
● Plan and execute your first campaign
Map out your goals; What do you want to achieve with your email marketing efforts? Do you want to sell more? Create more awareness? Increase revenue? Set your goals first, and every other thing will fall in accordance. Set benchmarks for success because they will give your email marketing a purpose. Subsequently, you can create new goals for new campaigns or around new ideas.
Build an email list; You need email accounts to market your products/services/brand to. Do you want our professional advice? Build an organic email list or risk being stuck in spam folders. Collect emails organically for better results. You can even add some of your contacts that you’d like to advertise to. Purchased or inorganically curated email lists tend to have a lot of email accounts, and they may not have any interest in what you are offering. It is better to get leads to opt-in for your messages. You can use newsletter signups and contact forms at different strategic points on your website to collect email info.
Create an email marketing strategy; How will your message be conveyed? How is your tone? Do you need to create different lists? What about images and design? You need your emails to look attractive to customers. Also, when will you send out these emails? These are the questions your email marketing strategy will help answer. Your email marketing strategy should outline your goals and a clear plan towards reaching those goals.
Choose an email marketing service provider; Find an email marketing service provider that will allow you to curate, design, and broadcast your emails. Look for the email marketing service provider that works for you. By 'works for you', we mean an email service provider that can help you achieve your goals. MailChimp, HubSpot, Constant Contact, Sendinblue, Drip, ConvertKit are just some of the many email marketing service providers you can use.
Plan and execute your first campaign; Plan your first campaign with your goals in mind. Use attractive templates (from your email marketing service provider) that reflect your brand. Create engaging content and use a clear/bold call-to-action to get them to take whatever action you want. Strongly consider your subject line as it is one of the first things that compels readers via emails. You can try different tricks like creating multiple lists and marketing to them differently. Analyze your open rate and conversion rate as these are the most important metrics to measure.
You should try email marketing to grow your business
Email marketing is affordable, simple, organic, and effective. It is an essential tool that small and big businesses can use to grow. If you find it tough to combine email marketing and running your business, you can find a marketing copywriter to assist you on www.theowlette.com! Download the app to find a professional to handle your email marketing!
Combine email marketing with social media marketing to see the best results for your business. Don’t forget that The Owlet offers the most effective social media marketing services that will help you grow your business and increase revenue. Download the app today and get started!