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5 Social Media Trends of 2022 So Far

Social media has become important to many individuals over the last three or four years. It is no surprise that marketers and businesses run to social platforms to connect with their target customers. However, there is a lot of content on social media. The competition is very high, and it can be challenging for you to stand out unless you have a spectacular and smart social media marketing strategy. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. What worked in 2021 may not get you as far in 2022. To help you and your team stay ahead of the curve, here are a few trends to set your sights on in the coming year.

5 Social Media Trends of 2022 So Far

● TikTok continues to forge ahead

● Video content gains appreciation

● Influencer marketing continues to gain ground

● User-generated content continues to be popular

● Instagram and Twitter continue to lead social commerce

TikTok continues to forge ahead; TikTok and its videos are becoming more popular for businesses trying to reach a wider audience. It has also launched some useful tools, like ads and business profiles, aimed specifically at businesses. There is no stopping TikTok’s ascent.

Video content gains appreciation; Video content is arguably the most engaging form of content. With the rise of TikTok and Instagram Reels, video content was king in 2021 and so far in 2022. People love to watch what’s happening and feel closer to the action. This trend will continue for the rest of the year.

Influencer marketing continues to gain ground; More and more, businesses continue to collaborate with influencers to market their products. Influencers can help marketers achieve different marketing goals and not just generate leads. Some marketers even believe that influencer marketing is more effective than paid ads. Looking to jump on the influencer marketing bandwagon to boost your business and increase sales? Let The Owlet help you! Download the app today to get started.

User-generated content continues to be popular; UGC is not new, but more businesses are adopting it. Get your customers to send you videos of them unboxing and assembling your product. Use their testimonials about your product too (with their consent). There’s no better marketing content for your brand than this.

Instagram and Twitter continue to lead social commerce; In research by HubSpot, 70% of respondents indicated that they plan to increase their investment on Twitter. Another 63% planned to increase their spending on Instagram. To put this into perspective, only 49% of brands planned to increase their investment on Facebook. Instagram and Twitter are clear winners.

These are some trends that will dominate the social media landscape in 2022 and beyond. Take advantage of these trends to stay ahead of your competitors. If you are struggling to keep up with social media for your business, why don’t you leave it to us? With our world-class social media marketing services, The Owlet can help you grow your business and boost your revenues via social media today! Download the app and get started!